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  • ·Louis Vuitton Fall 2024 Men's Ad Campaign Editorial
BrandLouis Vuitton
ProjectFall 2024 Men's Ad Campaign
Model wearing a white fringe coat and blue handbag standing on a snow-covered mountain slope for Louis Vuitton

Louis Vuitton Fall 2024 Men's Ad Campaign 2024

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Convoy
ConvoyAgency
Juan Costa Paz
Juan Costa PazCreative Director
Colin Dodgson
Colin DodgsonPhotographer
Ronnie Davis
Ronnie DavisModels
Clement Chabernaud
Clement ChabernaudModels
Kyosuke Akiyoshi
Kyosuke AkiyoshiModels
Luke Champion
Luke ChampionModels
Rayan Lamarre
Rayan LamarreModels
and Ridzman Zidaine
and Ridzman ZidaineModels
Matthew Henson
Matthew HensonStylist
Karim Belghiran
Karim BelghiranHair
Christine Corbel
Christine CorbelMakeup
Anita Bitton
Anita BittonCasting Director

Tags

model in white coatwhite coatfringe coatblue handbagmodel standing on mountainman in white coatman standing on snow

Description

Captured by photographer Colin Dodgson for Louis Vuitton's Fall 2024 Men's Ad Campaign, this outdoor fashion editorial features a model standing on a snow-dusted mountain terrain. The subject wears a long white coat with fringe detailing paired with light blue trousers, while holding a distinctive blue patterned handbag. The wide-angle composition places the figure against towering snow-capped peaks and patchy alpine slopes under an overcast sky, creating a cinematic and atmospheric scale. The art direction was led by Pharrell Williams and Juan Costa Paz, with styling by Matthew Henson.

Style

Editorial, Horizontal, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Navy (30%)
Sky Blue (20%)

Background

Mountain

Context

Advertising Campaign