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BrandLouis Vuitton
ProjectFall 2024 Men's Ad Campaign
Model wearing cowboy hat and brown blazer standing on chrome pickup truck for Louis Vuitton campaign

Louis Vuitton Fall 2024 Men's Ad Campaign 2024

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Convoy
ConvoyAgency
Juan Costa Paz
Juan Costa PazCreative Director
Colin Dodgson
Colin DodgsonPhotographer
Ronnie Davis
Ronnie DavisModels
Clement Chabernaud
Clement ChabernaudModels
Kyosuke Akiyoshi
Kyosuke AkiyoshiModels
Luke Champion
Luke ChampionModels
Rayan Lamarre
Rayan LamarreModels
and Ridzman Zidaine
and Ridzman ZidaineModels
Matthew Henson
Matthew HensonStylist
Karim Belghiran
Karim BelghiranHair
Christine Corbel
Christine CorbelMakeup
Anita Bitton
Anita BittonCasting Director

Tags

man standing on pickup truckman on pickup truckblack man standing on pickup truckblack man on pickup truckman standingmanblack manmodel in cowboy hatcowboy hatbrown blazerdenim shirtdenim trousersfringed bag

Description

This portrait from the Louis Vuitton Fall 2024 Men's ad campaign features a male model styled in a white cowboy hat, denim shirt, and brown blazer, standing confidently on the chrome body of a pickup truck. Shot by photographer Colin Dodgson with creative direction by Juan Costa Paz and Pharrell Williams, the scene captures an outdoor western-inspired aesthetic. The model wears matching denim trousers and holds a fringed bag, set against a mountainous landscape under an open sky. The warm color grading emphasizes rich earth tones, complemented by the highly reflective metallic finish of the vehicle reflecting the natural environment.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Camel (40%)
Denim (40%)

Background

Mountain

Context

Advertising Campaign