BrandLouis Vuitton
ProjectFall 2024 Men's Ad Campaign
Louis Vuitton Fall 2024 Men's Ad Campaign 2024
Associated creatives
Pharrell WilliamsLouis Vuitton Men’s Creative Director
ConvoyAgency
Juan Costa PazCreative Director
Colin DodgsonPhotographer
Ronnie DavisModels
Clement ChabernaudModels
Kyosuke AkiyoshiModels
Luke ChampionModels
Rayan LamarreModels
and Ridzman ZidaineModels
Matthew HensonStylist
Karim BelghiranHair
Christine CorbelMakeup
Anita BittonCasting Director
Tags
Description
Captured by photographer Colin Dodgson for Louis Vuitton's Fall 2024 men's ad campaign, this cinematic outdoor photograph features a man with long blonde hair caressing a saddled brown horse in a snowy mountainous landscape. The model wears a distinctive orange-and-white pixelated puffer jacket paired with brown trousers and a monogram leather shoulder bag with gold-tone hardware. The warm, nostalgic color grading complements the winter setting, framed by sparse evergreen trees across the snowy hillside. Creative direction is led by Pharrell Williams and Juan Costa Paz.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Burnt Orange (50%)
Chocolate (30%)
Camel (20%)
Background
Snowfield
Context
Advertising Campaign