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  • ·Loewe Fall 2023 Puzzle Fold Tote Bag Campaign
BrandLoewe
ProjectFall 2023 Men's Ad Campaign
Loewe burgundy and dark brown leather Puzzle Fold tote bag displayed on a white pedestal against a neutral studio backdrop.

Loewe Fall 2023 Men's Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
David Sims
David SimsPhotographer
Omar Apollo and Jamie Dornan
Omar Apollo and Jamie DornanModels
Benjamin Bruno
Benjamin BrunoStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist
Vincent Olivieri
Vincent OlivieriSet Designer

Tags

loewe puzzle fold totepuzzle fold tote bagleather tote bagburgundy leather bagbrown leather bagleather handbagtote bag

Description

A campaign still life for Loewe Fall Winter 2023, creative directed by Jonathan Anderson and photographed by David Sims. The visual focuses centrally on a bi-color leather Puzzle Fold tote bag featuring origami-inspired geometric creasing in rich burgundy and deep espresso brown. The bag sits upright on a minimalist off-white plinth against a smooth, neutral studio backdrop. Bold serif brand typography frames the upper edge of the composition.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Espresso (40%)

Background

Grey Seamless

Context

Advertising Campaign