Lick Brand Identity 2020

Description

An outdoor advertising campaign for the paint brand Lick, created by Two Times Elliott, displayed on a weathered green construction wall. Several large posters are wheat-pasted across the surface, featuring blue, green, and yellow panels with bold typography and descriptive text like You can practically hear the sea and Let us decorate. A person wearing headphones and a striped shirt is captured in profile next to the central green panel, holding a paint roller as if interacting with the display. The surrounding urban environment includes concrete pavement in the foreground and older architectural brick structures visible above the wall in natural daylight.