Lick Brand Identity 2020

Description

An outdoor advertising campaign for the paint brand Lick, created by Two Times Elliott, displayed on a weathered green construction wall. Several large posters are wheat-pasted across the surface, featuring blue, green, and yellow panels with bold typography and descriptive text like You can practically hear the sea and Let us decorate. A person wearing headphones and a striped shirt is captured in profile next to the central green panel, holding a paint roller as if interacting with the display. The surrounding urban environment includes concrete pavement in the foreground and older architectural brick structures visible above the wall in natural daylight.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Street

Context

Out of Home (OOH)