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Large outdoor billboard in an urban setting displaying branding for Lick with a person holding a paint roller against a split turquoise and peach background.

Lick Brand Identity 2020

Associated creatives

Tags

Description

A large outdoor advertising billboard is mounted on the side of a tall urban building, showcasing the Brand Identity for Lick with graphic design by Two Times Elliott. The billboard features a split-color background in turquoise and peach, bold white typography reading Lick, and the tagline Let's decorate. Below the text, a person seen from behind wears a striped blue shirt and headphones while holding a paint roller against the wall. The surrounding street architecture consists of multi-story commercial and residential buildings with numerous windows under natural daylight.

Style

Vertical, Commercial, Clean

Color

Navy (50%)
Pure White (50%)

Background

Residential Building

Context

Out of Home (OOH)