Lick Brand Identity 2020

Description

An overhead arrangement of brown cylindrical cardboard packaging tubes displayed diagonally across a dark textured concrete surface. Each tube features clean white product labels and bold typography displaying the Lick brand name alongside phrases like Stop drop and roll and Let us decorate. Warm directional lighting casts soft shadows across the scene, highlighting the matte texture of the packaging materials and concrete background. Two Times Elliott designed this packaging component as part of the Brand Identity project. The composition maintains a balanced grid-like repetition across the frame.

Style

Horizontal, Commercial, Warm, Clean, Minimalist

Techniques

Natural light, Emboss & Deboss

Industries

CPG / Packaged Food

Color

Background

Concrete Texture

Context

Advertising Campaign