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BrandLick
ProjectBrand Identity
Outdoor billboard advertisement for Lick featuring an illustrated man relaxing in a chair on a large white and pink display.

Lick Brand Identity 2020

Associated creatives

Two Times Elliott
Two Times ElliottGraphic Design

Tags

billboard advertisementbillboardadvertisementoutdoor advertisingbuilding exterior

Description

An outdoor billboard for Lick is mounted on the brick exterior of an urban building, displaying a large-scale graphic advertisement. The design features a white and pink backdrop with bold typography reading Lick at the top and promotional text below. In the center, a simple black line illustration depicts a person relaxing in a chair with their feet up next to a floor lamp. The lighting is natural and diffuse under an overcast sky.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (60%)
Blush (30%)
Jet Black (10%)

Background

Residential Building

Context

Out of Home (OOH)