Lick Brand Identity 2020

About

An outdoor billboard for Lick is mounted on the brick exterior of an urban building, displaying a large-scale graphic advertisement. The design features a white and pink backdrop with bold typography reading Lick at the top and promotional text below. In the center, a simple black line illustration depicts a person relaxing in a chair with their feet up next to a floor lamp. The lighting is natural and diffuse under an overcast sky.