BrandLATENT
ProjectBrand Identity

LATENT Brand Identity 2022
Associated creatives
Tags
Description
This graphic design mockup features a vertical black poster for LATENT displayed on an upright metal stand on a dimly lit urban street at night. The poster displays abstract white veining similar to a marble texture against a deep black background, alongside elegant serif typography reading LATENT at the bottom and additional small text at the top. The surrounding environment includes parked cars on the left and a classical stone building facade with lit windows on the right. The street surface is dark asphalt with scattered fallen leaves. The lighting is low-key and atmospheric, casting soft glows from distant streetlights onto the scene.
Style
Artistic, Vertical, Moody
Color
Jet Black (80%)
Pure White (20%)
Background
Street
Context
Advertising Campaign