BrandLATENT
ProjectBrand Identity

LATENT Brand Identity 2022
Associated creatives
Tags
Description
This graphic design showcase for the LATENT brand identity features a large illuminated display screen mounted on a stage within a darkened venue. The screen projects bold, high-contrast typography, prominently displaying the word LATENT alongside abstract line work and text. Silhouettes of people are visible in the foreground, walking and seated along the wooden stage floor, creating a sense of scale and depth against the bright backdrop. The lighting is heavily low-key, with strong contrast between the brilliant white screen and the dark ambient surroundings.
Style
Horizontal, Commercial, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Color
Pure White (70%)
Jet Black (30%)
Context
Event / PR