BrandLATENT
ProjectBrand Identity

LATENT Brand Identity 2022
Associated creatives
Tags
Description
This top-down photograph showcases a brand identity project for LATENT, featuring a patterned arrangement of black booklets or brochures on a dark surface. The covers feature bold white serif typography spelling LATENT along with fine, organic white line patterns and supplementary text. The minimalist and sleek composition highlights the clean graphic design work executed by Bakoom Studio. The contrasting monochrome aesthetic creates a sophisticated presentation for the corporate branding assets.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Screen print / silkscreen
Color
Jet Black (80%)
Pure White (20%)
Background
Black Seamless, Transport Hub
Context
Advertising Campaign, Website / Web