LATENT: Brand Identity
Brand
Date
Apr 2022
Description
Bakoom Studio leads the brand identity for LATENT, a project centered on cohesive visual branding, packaging, and environmental graphics. The system leans into a high-contrast monochrome aesthetic, utilizing bold serif typography and abstract line patterns to establish a distinct, minimalist presence across digital and physical collateral. Applications of the identity include screen-printed apparel, print brochures, and large-scale experiential displays. The execution makes frequent use of low-key, chiaroscuro lighting and clean composition to emphasize the sharp typographic details, ranging from product-focused packaging to atmospheric urban signage.
Style
Horizontal, Commercial, Clean
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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