LATENT

Apr 2022

Bakoom Studio leads the brand identity development for LATENT, delivering a cohesive visual language that spans across print, packaging, and environmental applications. The identity leans into a high-contrast monochrome aesthetic, utilizing bold serif typography and abstract linear motifs to establish a distinct graphic presence. The project encompasses a diverse range of deliverables, from corporate brochures and apparel featuring detailed screen-printed graphics to large-scale venue projections. Across these touchpoints, the work maintains a clean and minimalist framework, often grounded in low-key lighting and atmospheric environments that highlight the versatility of the core brand elements.

Horizontal, Commercial, Clean

Advertising Campaign