iMAL Brand Identity 2020
Associated creatives
Tags
Description
Two women stand side by side on a paved street, observing a large illuminated exhibition poster mounted against a dark textured wall. The poster, created for iMAL under the brand identity project, features prominent typographic text reading QUANTUM: IN SEARCH OF THE INVISIBLE alongside intricate blue abstract line graphics. The woman on the left wears a light grey patterned blazer and dark trousers, while the woman on the right wears a matching dark grey suit jacket and trousers with her hair tied in a ponytail. Natural sunlight casts sharp shadows across the dark surface of the wall behind them. The graphic design work is credited to Vrints-Kolsteren.
Style
Editorial, Horizontal, Clean
Techniques
Analogue / film, Natural light
Color
Background
Street
Context
Advertising Campaign, Out of Home (OOH)