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Vertical rectangular sign with the iMAL logo featuring custom typography and moire pattern mounted on a brick building exterior

iMAL Brand Identity 2020

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Description

A vertical rectangular sign bearing the iMAL brand identity is mounted on a weathered red brick building exterior. The sign features stylized custom typography at the top transitioning into a dense black and white linear moire pattern below. Natural daylight illuminates the textured brick facade and the metal brackets supporting the signage against the wall. This project was designed by Vrints-Kolsteren as part of the brand identity for iMAL.

Style

Artistic, Vertical, Clean

Techniques

Typography

Color

Jet Black (50%)
Pure White (50%)

Background

Residential Building

Context

Advertising Campaign