Hug Brand Identity 2019

Description

A close-up view of a woven fabric label for the brand Hug, created by Adam Lowe as part of a brand identity project. The label features a distinctive, stylized lowercase red letter h woven into an off-white textured background. The lighting is soft and even, highlighting the fine tactile weave of the textile and the clean typographic detail of the logo.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Embroidery / needlework

Color

Background

White Seamless

Context

E-commerce / Product