Hug Brand Identity 2019

Description

This brand identity campaign for Hug features two photographic panels showcasing a woman wearing chunky knit apparel in natural outdoor settings. The left panel features a model wearing a large sage green scarf bundled over her face against a neutral sweatshirt, positioned in front of a stone wall and window. The right panel displays the same model in a textured amber cardigan and white trousers holding up a matching scarf amidst brush and bare branches. Overlay text on the images includes elegant serif typography reading hidden in plain sight and warms my body and soul alongside the Hug brand mark. The composition utilizes soft natural daylight and earthy color grading to establish a warm, tactile mood.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Typography, Natural light

Industries

Designer Fashion

Color

Background

Garden

Context

Advertising Campaign