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Person wearing a chunky mustard yellow knit scarf covering their face, brown jacket, and outdoor background with dry grass and trees.

Brand Identity 2019

Associated creatives

Description

This brand identity project image for Hug, created by graphic designer Adam Lowe, features a person standing outdoors in a landscape with dry grass and bare trees. The individual wears a brown jacket paired with a prominent, chunky mustard yellow knit scarf that is wrapped to completely cover their face. A stylized white typographic overlay reading "hug" is prominently positioned across the center of the frame. The composition uses natural light and an earthy color palette, creating a textured and distinctive portrait for the brand.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Typography, Natural light

Color

Mustard (50%)

Camel (50%)

Background

Meadow

Context

Advertising Campaign