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BrandHug
ProjectBrand Identity
Custom alphabet typeface display featuring lowercase letters in cream on a textured terracotta background

Hug Brand Identity 2019

Associated creatives

Adam Lowe
Adam LoweGraphic Design

Tags

custom typefacetypefacealphabet typefacealphabetlowercase letterslettersgraphic designtypography

Description

This graphic design showcase features a custom alphabet typeface displayed across three neat rows of lowercase letters from a to z. The glyphs are rendered in a cream color against a solid, heavily textured terracotta background. Above the alphabet, the small heading reads 'WARMTH DISPLAY', while the bottom text indicates 'CUSTOM TYPEF ACE'. The composition is balanced and centered, presenting the full character set for the Hug brand identity project designed by Adam Lowe.

Style

Horizontal, Commercial, Earthy, Minimalist

Techniques

Typography, Vector

Color

Cream (30%)

Background

Solid Colour

Context

Brand Film / Corporate Video