Hug Brand Identity 2019

Description

This brand identity project for Hug by graphic designer Adam Lowe features clean layouts combining forest green knitted wool scarves with distinct serif typography. The left panel showcases a square-folded dark green knit scarf against an olive background with the Hug logo mark and brand text. The right panel displays a person wearing a matching knit scarf and beige outerwear alongside the campaign headline cover up and disappear. The composition utilizes earthy tones, tactile fabric textures, and minimalist art direction tailored for winter apparel advertising.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Typography

Industries

High Street Fashion

Color

Context

Advertising Campaign