Hug Brand Identity 2019

Description

This brand identity project for Hug, designed by Adam Lowe, showcases custom packaging and printed paper materials. The left panel features an open white cardboard shipping box displaying custom typography on the bottom interior and inner lid. The right panel shows a scattered arrangement of small square paper tags printed with distinctive red lettering. The clean composition highlights the minimal aesthetic, tactile paper surfaces, and deliberate typography choices throughout the branding collateral.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Paper Texture

Context

Advertising Campaign