Laurie Frankel, Photographer, San Francisco

Description

A vintage-style wooden sled with red metal runners is piled high with wrapped gift boxes in pale blue paper, secured with bright red satin ribbons. One central open box reveals various skincare bottles and a small glass product container nestled in white tissue paper. Above the stacked presents, the brand name fresh and the words HAPPY HOLIDAYS are displayed in clean serif typography against a bright white snowfield. The composition is vertically oriented, capturing crisp natural daylight and a clean holiday aesthetic.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Skincare

Event

Christmas

Color

Background

Snowfield

Context

Advertising Campaign