Holden Brand Identity 2019

Description

This split-composition image features a textured, cracked stone surface on the left side paired with a detailed view of a dark green quilted puffer jacket on the right. The Holden brand label is clearly visible inside the collar of the garment alongside functional zipper hardware and weather-resistant synthetic fabric. Javas Lehn Studio contributed graphic design work to the project. The lighting is crisp and even, highlighting the tactile qualities of both the natural stone and the apparel materials.

Style

Editorial, Horizontal, Minimalist

Industries

Outdoor & Performance Apparel

Color

Context

Advertising Campaign