BrandHolden
ProjectBrand Identity
Holden Brand Identity 2019
Associated creatives
Tags
Description
Graphic design project for brand identity featuring the bold wordmark HOLDEN overlaid across an aerial-style photograph of a snowfield. Crisp diagonal shadows cut across the white and grey textured snow surface, creating strong geometric contrast. The composition centers the clean black typography against the natural winter landscape. This brand identity work was designed by Javas Lehn Studio.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Jet Black (20%)
Pure White (80%)
Background
Snowfield
Context
Advertising Campaign