Holden Brand Identity 2019

Description

This close-up image captures a detailed view of outdoor apparel as part of the Brand Identity project for Holden. A person wears a mustard yellow jacket featuring a clean white square logo patch on the sleeve with vertical black bars. Positioned next to the jacket is a dark backpack with a visible black grid pattern. Subtle flecks of snow or falling precipitation drift across the frame, suggesting an outdoor or cold-weather setting. The composition focuses tightly on the tactile fabric textures and branding details.

Style

Horizontal, Commercial, Clean, Raw

Techniques

Macro, Natural light

Industries

Outdoor & Performance Apparel

Color

Context

Advertising Campaign