Holden Brand Identity 2019

Description

Graphic design brand identity project for Holden created by Javas Lehn Studio. The image presents a close-up macro view of a grey knitted fabric surface. The brand name is visibly perforated or debossed directly into the textured textile material. Dramatic natural lighting creates subtle shadows and highlights across the ribbed knit weave, emphasizing the tactile qualities of the fabric. The monochrome composition focuses entirely on the interplay of texture, typography, and material.

Style

Artistic, Horizontal, Monochrome, Clean, Tactile

Techniques

Macro, Natural light

Color

Background

Fabric Texture

Context

Advertising Campaign