Holden Brand Identity 2019

Description

This close-up photograph focuses on the interior label of a red Holden jacket as part of the Brand Identity project designed by Javas Lehn Studio. The shot captures the woven fabric texture of the garment lining alongside detailed typography on the white clothing tag, which features the Holden brand name in bold black letters. The composition uses macro framing to highlight the tactile qualities of the apparel and the clean graphic design of the interior branding.

Style

Horizontal, Commercial, Clean

Techniques

Macro, Natural light

Industries

Outdoor & Performance Apparel

Color

Context

E-commerce / Product