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  • ·H&M This Season in Denim campaign portrait with model
Brand
H&M
ProjectThis Season in Denim
Model crouching wearing a black tank top and denim jeans against a plain white studio background

H&M This Season in Denim 2025

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Kristine Halken
Kristine HalkenFashion Editor/Stylist
Sophie Adamovic
Sophie AdamovicArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Laura Helene Christensen
Laura Helene ChristensenModel

Tags

woman crouchingwomanmodelblack tank toptank topdenim jeansjeanstan bootsbootssilver necklacenecklace

Description

This fashion campaign image for H&M features a model crouching against a seamless white studio background. The subject wears a fitted black ribbed tank top with white button details paired with dark blue denim jeans and tan pointed boots. Layered silver necklaces and a bracelet accessorize the look. The lighting is clean and even, highlighting the textures of the apparel and accessories in a commercial portrait style.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Denim (50%)

Background

White Seamless

Context

E-commerce / Product