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Brand
H&M
ProjectThis Season in Denim
Model wearing a white tank top and lace-up blue jeans with a fringed black bag against a plain white background

H&M This Season in Denim 2025

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Kristine Halken
Kristine HalkenFashion Editor/Stylist
Sophie Adamovic
Sophie AdamovicArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Laura Helene Christensen
Laura Helene ChristensenModel

Tags

woman wearing white tank top and blue jeanswhite tank topblue jeanslace up blue jeansblack fringed handbagfringed handbagsilver necklacemodel posing

Description

This fashion campaign portrait for H&M features model Laura Helene Christensen photographed by Carlos Garcia with art direction by Sophie Adamovic. The model wears a fitted white tank top paired with lace-up blue denim jeans and accessorized with a black fringed handbag and a silver necklace. Styled by Kristine Halken with hair by Andrea Martinelli and makeup by Regina Törnwall, the subject poses against a clean white seamless background under soft studio lighting.

Style

Vertical, Commercial, Clean, Polished

Industries

High Street Fashion

Color

Pure White (50%)
Denim (50%)

Background

White Seamless

Context

Advertising Campaign