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Brand
H&M
ProjectThis Season in Denim
Model in off-the-shoulder black top and dark trousers wearing tall beige boots against a white backdrop.

H&M This Season in Denim 2025

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Kristine Halken
Kristine HalkenFashion Editor/Stylist
Sophie Adamovic
Sophie AdamovicArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Laura Helene Christensen
Laura Helene ChristensenModel

Tags

woman in black top and trouserswoman in black topblack toptrouserstall beige bootsbeige bootsbootswoman

Description

This fashion campaign portrait for H&M features a model styled in a black off-the-shoulder top, dark trousers, and tall slouchy beige boots. Captured against a clean white seamless studio backdrop, the subject stands with hands resting in pockets in a posed stance. Clean studio lighting illuminates the figure evenly, highlighting the textures of the apparel and footwear. The image was photographed by Carlos Garcia with art direction by Sophie Adamovic and styling by Kristine Halken.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Camel (50%)

Background

White Seamless

Context

Advertising Campaign