H&M This Season in Denim 2025

Description

This fashion campaign image for H&M's project This Season in Denim features a female model posing against a clean white seamless backdrop. She wears a light-wash denim jacket layered over a white shirt, paired with matching denim shorts, a black belt, and tall black boots. The styling is captured with crisp commercial lighting and clean post-production framing. Carlos Garcia served as photographer, with fashion direction by Kristine Halken and art direction by Sophie Adamovic.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign