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Brand
H&M
ProjectThis Season in Denim
Model wearing an oversized denim shirt and black embroidered skirt against a plain white background

H&M This Season in Denim 2025

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Kristine Halken
Kristine HalkenFashion Editor/Stylist
Sophie Adamovic
Sophie AdamovicArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Laura Helene Christensen
Laura Helene ChristensenModel

Tags

woman wearing denim shirtdenim shirtwoman in denimoversized denim shirtblack embroidered skirtembroidered skirtwhite henley tophenley topchunky silver braceletssilver bracelets

Description

This fashion editorial image from the H&M project This Season in Denim features a model captured against a clean white backdrop. The subject wears an unbuttoned oversized blue denim shirt layered over a white henley top, paired with a black embroidered miniskirt and dark boots. Chunky silver bracelets adorn her right wrist as she poses dynamically with one knee raised. Natural lighting highlights her relaxed expression and flowing brown hair, captured by photographer Carlos Garcia with styling by Kristine Halken.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (50%)
Jet Black (30%)
Pure White (20%)

Background

White Seamless

Context

Lookbook