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Brand
H&M
ProjectThis Season in Denim
Model in an off-the-shoulder white top and dark denim jeans against a plain white studio background.

H&M This Season in Denim 2025

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Kristine Halken
Kristine HalkenFashion Editor/Stylist
Sophie Adamovic
Sophie AdamovicArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Laura Helene Christensen
Laura Helene ChristensenModel

Tags

woman in white top and jeanswhite topdenim jeanswoman wearing white topwoman wearing jeansoff shoulder topblack beltdark denim jeans

Description

This fashion campaign portrait for H&M features a model styled in a fitted, off-the-shoulder white top paired with dark denim jeans and a black belt. The subject poses with hands tucked into pockets against a clean, seamless white background. Clean studio lighting illuminates the frame, highlighting the texture of the clothing and the model's tousled brown hair. Red lipstick and minimal accessories complete the look for this seasonal denim feature.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign