H&M This Season in Denim 2025

Description

This fashion campaign portrait for H&M's project This Season in Denim features model Laura Helene Christensen posing against a clean white background. She wears blue flared jeans paired with a simple white tank top and tan boots, accessorised with a black fringed shoulder bag with a thin strap. The styling by Kristine Halken is complemented by natural hair and makeup by Andrea Martinelli and Regina Törnwall, under the art direction of Sophie Adamovic. The image is captured by photographer Carlos Garcia with even, bright studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign