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Brand
H&M
ProjectThis Season in Denim
Model wearing an off-the-shoulder black top and silver pendant necklaces against a plain white background

H&M This Season in Denim 2025

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Kristine Halken
Kristine HalkenFashion Editor/Stylist
Sophie Adamovic
Sophie AdamovicArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Laura Helene Christensen
Laura Helene ChristensenModel

Tags

woman wearing black topwoman wearing blackblack topsilver pendant necklacesilver necklacenecklace

Description

This portrait image for the H&M project This Season in Denim features a model styled by Kristine Halken, with art direction by Sophie Adamovic. The model wears a form-fitting, off-the-shoulder black top paired with layered silver pendant necklaces. Hair styling is by Andrea Martinelli and makeup is by Regina Törnwall. The composition is set against a clean white seamless backdrop, capturing a focused and minimalist aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

E-commerce / Product