H&M H&M SUMMER 2025 2025

Description

A model wades through the surf of the ocean under a moody dusk sky for the H&M Summer 2025 campaign, captured by photographer Sam Rock with styling by Kate Phelan. The subject wears a dark green one-piece swimsuit with asymmetrical cutouts, glistening with water droplets from the surrounding waves. Splashes of sea water erupt around the lower legs, creating dynamic motion against the dark blue water and overcast horizon. Natural light illuminates the scene with cool, atmospheric tones, emphasizing the textures of the wet fabric and skin. The composition captures a dynamic moment of coastal movement with cinematic styling.