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  • ·H&M Summer 2025 campaign editorial with models by Sam Rock
Brand
H&M
ProjectH&M SUMMER 2025
Two models wearing dark brown swimwear posing together outdoors near the ocean at dusk for H&M Summer 2025 campaign.

H&M H&M SUMMER 2025 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Alex Consani
Alex ConsaniModel
Ella Mccutcheon
Ella MccutcheonModel
Rachel Marx
Rachel MarxModel

Tags

two models posingtwo modelsmodels posingbrown swimwearswimwear

Description

This image is part of the H&M Summer 2025 campaign, photographed by Sam Rock and styled by Kate Phelan. Two models pose near an outdoor coastline at dusk against a moody twilight sky and ocean backdrop. The subjects wear brown swimwear with metallic accessories under natural ambient lighting. The composition captures a cinematic editorial atmosphere with dark tones and sophisticated art direction.