H&M H&M SUMMER 2025 2025

Description

This black-and-white fashion editorial image features a model posing on a sandy beach with the ocean visible in the background under a soft overcast sky. The subject wears a dark long-sleeved tunic featuring intricate lace detailing along the front placket, with the lower fabric catching the wind. Captured for the H&M Summer 2025 project, the photograph employs natural outdoor lighting and a grainy monochrome finish to create an atmospheric coastal mood. Photography by Sam Rock, styling by Kate Phelan, and design by Eliana Masgalos.