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  • ·HM Summer 2025 campaign editorial portrait by Sam Rock
Brand
H&M
ProjectH&M SUMMER 2025
Model wearing a brown dress seated on a concrete ledge holding a large fringed brown bag against an overcast sky.

H&M H&M SUMMER 2025 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Sam Rock
Sam RockPhotographer
Julian Klincewicz
Julian KlincewiczDirector
Kate Phelan
Kate PhelanFashion Editor/Stylist
Alex Consani
Alex ConsaniModel
Ella Mccutcheon
Ella MccutcheonModel
Rachel Marx
Rachel MarxModel

Tags

woman seated on ledgewoman seatedwomanbrown dressbrown fringe bagfringe bagbag

Description

This portrait from the H&M Summer 2025 campaign was photographed by Sam Rock with direction by Julian Klincewicz and styling by Kate Phelan. A model is seated on a low concrete ledge outdoors beneath an overcast sky, wearing a brown long-sleeved dress. She holds a large brown fringed bag adorned with decorative charms, wearing minimalist sandals on her feet. Natural lighting accentuates the textured fabrics and raw outdoor environment.