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  • ·HM Summer 2025 campaign fashion image by Sam Rock
Model wearing a white tank top with palm tree print and white denim shorts against a decorative tiled wall

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This fashion image for the H&M Summer 2025 campaign was captured by photographer Sam Rock with styling by Kate Phelan. The shot features a model posing against a vibrant, patterned tiled wall in a casual summer outfit. She wears a sleeveless white top featuring a prominent green palm tree graphic, paired with frayed white denim shorts. Accessories include tinted sunglasses, a colorful beaded necklace, and a delicate bracelet. The natural lighting highlights the textured environment and the relaxed styling of the collection.