Logo
  • Home
  • ·Media
  • ·H&M Summer 2025 beach fashion editorial by Sam Rock
Model standing on a sandy beach wearing a flowing black garment with the ocean and waves in the background.

Associated creatives

Tags

Description

This black and white fashion editorial image for the H&M Summer 2025 project features a model standing barefoot on a sandy beach near the ocean. The subject wears a dark, lightweight flowing garment with textured details, captured with soft natural daylight and gentle motion in the fabric and hair. The composition is vertical and observational, highlighting the coastal environment and soft textures of the attire. Photographed by Sam Rock with styling by Kate Phelan.