H&M H&M SUMMER 2025 2025

Description

Three female models pose closely together outdoors with their arms linked against a bright blue sky and sandy ground, captured for the H&M Summer 2025 campaign. The central model wears a dark brown textured two-piece set, flanked by a model in a cream slip dress on the left and a model in a white textured crop top with dark shorts on the right. Natural daylight illuminates the scene, highlighting the wind-swept hair and relaxed expressions of the subjects. The composition is vertically oriented with an intimate grouping of figures. The project was photographed by Sam Rock, directed by Julian Klincewicz, and styled by Kate Phelan with designs by Eliana Masgalos.