H&M H&M SUMMER 2025 2025

Description

This monochrome fashion editorial photograph, shot by Sam Rock for the H&M Summer 2025 campaign, features a model wearing a long black kaftan with intricate embroidery across the chest. The subject stands on a damp sandy beach with ocean waves gently breaking in the background under a cloudy sky. The natural lighting and desaturated color grading emphasize the textural details of the garment and the atmospheric coastal setting. Styled by Kate Phelan, the image captures a candid, windswept moment by the water.