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Brand
H&M
ProjectH&M Summer 2024 Lookbook Drop 2
Model posing with hands on hips wearing a white embroidered lace-trimmed mini dress against a seamless white background.

H&M H&M Summer 2024 Lookbook Drop 2 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Kalle Eklund
Kalle EklundHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Rita Ornellas
Rita OrnellasCasting Director
Elodie Guipaud
Elodie GuipaudModel
Maty Fall
Maty FallModel

Tags

white lace mini dresswhite mini dresswhite lace dresslace mini dressembroidered tunic dressembroidered white dresseyelet lace dresswoman posing with hands on hipswoman in white dress

Description

A fashion lookbook capture for H&M Summer 2024 Drop 2 features a female model posing with hands on hips against a clean, white seamless backdrop. She wears a lightweight, bohemian-inspired white mini dress detailed with intricate lace embroidery around the V-neckline, waistline band, and scalloped eyelet hem. The soft studio lighting highlights the textured cotton fabric, cutwork detailing, and pleated mini skirt silhouette.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Pure White (70%)
Jet Black (20%)

Background

White Seamless, Residential Building

Context

Lookbook