H&M H&M Summer 2024 Lookbook Drop 2 2024

Description

Model Maty Fall is photographed in full profile against a seamless white studio background for the H&M Summer 2024 Lookbook Drop 2 campaign. She wears a black-and-white patterned crossover halter crop top paired with a voluminous, semi-sheer black maxi skirt and flat black slide sandals. Her sleek high ponytail extends back as if lifted by motion, complemented by a single white statement earring. The composition is clean and minimalist, lit with even studio illumination.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Lookbook