Description

Captured from behind, a model wears a brightly patterned summer dress featuring abstract blocks of orange, blue, and yellow for the H&M Summer 2024 Lookbook Drop 2 campaign. Long black micro-braids drape down the model's back, complemented by a striking red beaded floral earring visible on the right ear. The dress is supported by thin straps, showcasing the back against a seamless white studio background. Clean, high-key lighting accentuates the vivid colours of the garment and the rich texture of the braids. Carlos Garcia photographed the campaign, styled by Eliana Masgalos with hair by Kalle Eklund and makeup by Regina Törnwall.