Brand
H&M H&M Summer 2024 Lookbook Drop 2 2024
Associated creatives
Tags
Description
Shot for the H&M Summer 2024 Lookbook Drop 2 photographed by Carlos Garcia, this full-length studio portrait captures model Maty Fall in a side-profile standing pose against an illuminated white seamless background. She is styled in a black sleeveless crop top with intricate white contrast embroidery, paired with high-waisted black shorts featuring laser-cut geometric hem embroidery. Flat black slip-on sandals complete the look. Her hair is pulled into a sleek high ponytail styled by Kalle Eklund, with clean, natural makeup application by Regina Törnwall.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (20%)
Background
White Seamless, Residential Building
Context
Lookbook