H&M H&M Summer 2024 Lookbook Drop 2 2024

Description

Model Maty Fall is photographed looking back over her shoulder against a solid white studio background for H&M Summer 2024 Lookbook Drop 2. She wears a strapless printed mini dress featuring an abstract multicolor pattern in black, yellow, red, and blue with a dramatic tied sash bow at the back. Her styling includes a sleek pulled-back ponytail styled by Kalle Eklund, radiant natural makeup by Regina Törnwall, and a textured red statement flower earring. The shot is captured with soft, even studio lighting by photographer Carlos Garcia.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Lookbook