Brand

H&M H&M Summer 2024 Lookbook Drop 2 2024
Associated creatives
Tags
Description
Model Maty Fall poses in profile against a seamless white studio backdrop for the H&M Summer 2024 Lookbook Drop 2. She wears a fitted black short-sleeve top paired with matching black bottoms, styled with statement red textured drop earrings and a coordinated red scrunchie wrist cuff. Shot by photographer Carlos Garcia with hair styling by Kalle Eklund and makeup by Regina Törnwall, the composition utilizes clean studio lighting to accentuate the contrast between the dark ensemble and bold red accents.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (80%)
Scarlet (20%)
Background
White Seamless, Residential Building
Context
Lookbook


