Brand
H&M H&M Summer 2024 Lookbook Drop 2 2024
Associated creatives
Tags
Description
Model Maty Fall strides forward in a full-length profile view against a seamless white studio backdrop for the H&M Summer 2024 Lookbook Drop 2. She wears a voluminous, drop-shoulder white eyelet kaftan dress detailed with intricate geometric cutouts and an asymmetric scalloped hem. The outfit is styled with a large white drop earring, sleek low-braided hair, and flat black leather slide sandals. The scene is shot in soft, clean commercial light, focusing on the airy textile and relaxed silhouette.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Pure White (80%)
Background
White Seamless, Residential Building
Context
Lookbook