H&M H&M Move - Tennis 2025

Description

This black-and-white portrait features model Devyn Garcia posing against a tall, white metal umpire chair outdoors. She wears a dark athletic top, a pleated sports skirt, white crew socks, and sneakers. The composition is vertical, with natural outdoor lighting highlighting the textures of her clothing and the structure of the chair. The project is part of the H&M Move Tennis campaign, with photography by Mark Rabadan, art direction by Elin Hagstrom, hair styling by Tosh, and makeup by Mayumi Oda.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Sports Venue

Context

Advertising Campaign